3/3/2023 0 Comments Juventus fans bold![]() ![]() We’re not Juventus fans, and we’re therefore not intrinsically linked to its history and tradition, so we can take a step back and admire it for what it is: smart, clean, minimal branding. Now, this comes from a place of emotional distance and objective reasoning, but we quite like this radical redesign. Or, if you prefer something a little more pompous: A bold and uncompromising approach which transcends the schemes and the traditions of the football sector." "The new identity captures Juventus' DNA aesthetics and carves into the sharp lines of an iconic and essential sign. We’ll let this snippet of the press release explain their thinking: However, their new badge - designed by Interbrand - has seen them scrap this approach in favour of something a little more bold and modern. These updates have predominantly been minor iterations on the badge before, adding or removing small elements, but keeping the shape and design largely the same. ![]() In that time they’ve updated their badge 9 times, most recently in 2004. She’s been through the wringer a few times over the last decade, but she’s always bounced back.Īnd now, it seems, Juventus has its sights firmly set on transcending the world of football with a new, minimalist, badge design.įounded way back in 1897, Juve are the second oldest football team in Italy (Genoa are the oldest, trivia buffs). What can you say about the Old Lady of Italian football? ![]()
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March 2023
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